Traditional Media Making a Come Back

Traditional Media Making a Come Back

While marketers never really abandoned traditional means of advertising, much focus has been on the rise of social and digital media in the past couple years. New business opportunities have emerged for some who focus solely on the development and management of digital media marketing. Because of the shift in attention to these "non-traditional" mediums, many have forgotten about the power of "traditional" media. Until now. 

I find it interesting that marketers put all their marketing eggs in one basket and think that digital media is all that is needed to make a well-rounded marketing plan. They attempt to abandon the use of other media, that has stood the test of time. Direct mail, radio, newspaper, television, strategic relationships and public relations are a few examples of "traditional" marketing that many professionals are straying from. While these tried-and-true mediums have carved their way into successful marketing plans for my clients, I can rest assured that they are more effective now than they have ever been. 

Think about this: If people are putting more effort and money in to digital media, that means there is less clutter (i.e. competition) in the mail box...right? So, less junk mail means that your business has a better chance of seeing your postcard (or letter, or....) in the mail! Genius! Do you think the same would be true for printed ads?

So, while your friends, colleagues, competitors and associates are encouraging you to abandon traditional media in exchange for the cooler, trendier social and digitial alternatives...tell them "NO!" To clarify... I firmly believe that all businesses should have a strong and solid presence in the digital space, however, please continue to advertise in mediums that have stood the test of time, and are proven to give you a good return on your investment! 

Don't know if your current marketing mix is going in the right direction? Contact me today for a free consultation and marketing analysis. I would be happy to brainstorm ways to help improve your return on investment!

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About TRIO Marketing|Branding|AdvertisingTRIO is a full-service marketing communications company providing a wide array of integrated marketing services to meet all of your business and marketing needs. At TRIO, we understand that each client is unique; therefore we provide customized solutions based on your goals and growth objectives. All of our recommendations are made specifically for you and your business.

TRIO Marketing|Branding|Advertising delivers an effective blend of creative talent and strategic thinking, delivering results that increase the bottom line of our client partners. We utilize our network of local experts in the community to execute the campaigns on the basis of design, printing and mailing.

Our Services include:

• Marketing, Branding, Public Relations and Advertising Consulting
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• Integrated and Interactive Marketing Services including E-mail and SMS Marketing
• Promotional Products
• Media Negotiation, Placement & Spot Traffic Management
• Print Design & Production
• Web Development & Search Engine Optimization
• Direct Mail Services
• One-on-One Business Development/Sales Team Coaching

At TRIO, we work hard to combine marketing talent and technology with outstanding customer service to build long-term partnerships with you and your business. Our strategies are delivered on time and in a cost-effective manner to achieve maximum response and grow your business.