No Invitations...No Party.

No Invitations...No Party.

A wise man once said "Running a business without advertising is like having a party and not sending any invitations. Who do you think will come?" Well said. I guess many business owners feel that once they open their doors, whether it is a brick & mortar store, an online business or a home-based business, their customers will come flocking to buy their products and services. Yeah, right. There are SO many other businesses in the market place that are vying for the same customers. Remember that you have to ASK customers to do business with YOU, instead of your competition. 

How do you do that, you ask? Simple. Tell people about your business. INVITE them to do business with you and explain to them WHY you are different than all the other businesses out there that are just like you. First of all, you need to determine your Unique Selling Proposition (USP). In a nutshell, write down everything you do that no one else in your industry can say. If you can replace your business' name with your competitors name in your USP, and it is still true...it is NOT unique to your business. Do you have free nationwide delivery? Do you have a 100% lifetime happiness guarantee? You might need to do a little research on your competitors to learn what their USP is, and then one-up them! 

A little competition is good for everyone. 

Once you have determined what makes you different (and better) than your competitors, scream it from the mountain tops!! You can market your business for little to no money. Seriously. There are thousands of ways you can invite people to do business with you for free, or low-cost. Here are some of my favorites: 

• Email newsletters - collect your current customers email addresses or borrow them from your friends to start your database. You can always add more later.
• Social media - facebook is a must-have for any business, along with LinkedIn and twitter.
• Public relations - this is EARNED media. Make a story newsworthy before sending to the media outlets for coverage. If it seems like a sales pitch, they won't bite.
• Guerrilla marketing - chalk the sidewalks, handout flyers on main street, flyer a parking lot (with permission). You get the idea.
• Word of mouth - by far my favorite. Just do a great job, take care of your customers and they will tell their friends about you!

I hope that I have given you some simple, easy to execute ideas to INVITE more customers to do business with you. You're having a party every day at your business. Invite your customers!! 

Now, all I ask is that you share this blog with your friends, associates and family. See, that is asking for business! It's not that hard 

Need motivation with inviting your customers to do business with you? I can help.

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About TRIO Marketing|Branding|AdvertisingTRIO is a full-service marketing communications company providing a wide array of integrated marketing services to meet all of your business and marketing needs. At TRIO, we understand that each client is unique; therefore we provide customized solutions based on your goals and growth objectives. All of our recommendations are made specifically for you and your business.

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At TRIO, we work hard to combine marketing talent and technology with outstanding customer service to build long-term partnerships with you and your business. Our strategies are delivered on time and in a cost-effective manner to achieve maximum response and grow your business.