Who knows what lies in wait for us as 2013 actually rolls in? Well (this is me, getting on my soap box), as an organized, strategic business owner...you know what lies in wait for you because you have PLANNED IT! Now is the time to start thinking about your 2013 marketing objectives and strategies (kudos to you if you have started already!).
And, how can you do that? How can you start planning for next year, when there is still 1/4 left of the current one? SIMPLE! Take an afternoon and complete these few easy steps.
1.) Reflect back on what you did in 2012 that worked in your marketing.
2.) What didn't work?
3.) What was your overall ROI in regards to marketing?
4.) PLAN - in 2013, do more of what worked...and less of what didn't in 2012.
Genius, I know!
As much as I hate "looking in the rear view mirror" when planning for the next year, it is imparative that we know where we have come from. That way, we know where we are going, and at least for the next 12 months, we can (try to) look forward through the windshield. Your business is now at the crossroads from where you were, to what you want to become.
With a proper marketing plan in place which outlines where you want to GO in your business, steps in how to GET there and ways to MEASURE the success of your plan, you will (no doubt) be ready to tackle 2013 like a pro.
Need help reflecting, planning and executing your marketing in 2013? You know who to call!
