The Ultimate Inspiration is the Deadline
When you are responsible for the sales and marketing for your business, it is very easy to become overwhelmed with the amount of tasks that need to be done. And, as you well know, marketing and advertising has hard and fast deadlines, which is a procrastinators 'worst nightmare!!'
So, when you have a ton of stuff to do, and little time to do it, how do you cope? Here are a few tips to make sure you don't drop the ball, and are scrambling at the last second!
PLAN AHEAD
Develop a plan of action. You may have a media plan with due dates, a daily task list in a day planner or a huge 3-month dry erase calender on your wall with due dates (yep, I have all 3), but as long as you have a way of documenting WHAT tasks need to take place WHEN, it is easier to prioritize. When placing media adverting, it is important to know when your ads are running as well as when the artwork is due. The creative could be due a couple days to a couple months in advance, depending on what medium you are advertising in!
ASK FOR HELP
Just because you are responsible for the task, doesn't mean you have to personally execute it! Ask a co-worker, media sales rep or your marketing consultant to help. Delegating all or part of your task can, not only give you some extra time, but could bring new perspective to your project! You just might have a creative breakthrough by giving up a little control!
REMAIN CONSISTENT
Consistency in branding your business is very important. From the colors and fonts to the layouts and copy phrases you use! Your customers THRIVE on the familiarity of your branding and it can increase your top-of-mind-awareness with your audience. But, did you also think it saves you time when you are creating your marketing piece? Using the same templates, layouts and phrases allows you to play to your customers deep-down desires for consistency, but also prevents you from starting from scratch every time you need something new for your marketing! So, dig into your archives and reuse, reduce and recycle!
So, when you have a ton of stuff to do, and little time to do it, how do you cope? Here are a few tips to make sure you don't drop the ball, and are scrambling at the last second!
PLAN AHEADDevelop a plan of action. You may have a media plan with due dates, a daily task list in a day planner or a huge 3-month dry erase calender on your wall with due dates (yep, I have all 3), but as long as you have a way of documenting WHAT tasks need to take place WHEN, it is easier to prioritize. When placing media adverting, it is important to know when your ads are running as well as when the artwork is due. The creative could be due a couple days to a couple months in advance, depending on what medium you are advertising in!
ASK FOR HELPJust because you are responsible for the task, doesn't mean you have to personally execute it! Ask a co-worker, media sales rep or your marketing consultant to help. Delegating all or part of your task can, not only give you some extra time, but could bring new perspective to your project! You just might have a creative breakthrough by giving up a little control!
REMAIN CONSISTENT
Consistency in branding your business is very important. From the colors and fonts to the layouts and copy phrases you use! Your customers THRIVE on the familiarity of your branding and it can increase your top-of-mind-awareness with your audience. But, did you also think it saves you time when you are creating your marketing piece? Using the same templates, layouts and phrases allows you to play to your customers deep-down desires for consistency, but also prevents you from starting from scratch every time you need something new for your marketing! So, dig into your archives and reuse, reduce and recycle!
There are so many other ways to help stay on top of your daily tasks, but these simple reminders can help a great deal. Do you have other suggestions? Comment on my blog below to give your own tips! I would love to hear from you, and learn from you, too!
Want to delegte your marketing and advertising tasks to a marketing consultant? Let's talk.
"The Ultimate Inspiration is the Deadline" - Nolan Bushnell
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About TRIO Marketing|Branding|AdvertisingTRIO is a full-service marketing communications company providing a wide array of integrated marketing services to meet all of your business and marketing needs. At TRIO, we understand that each client is unique; therefore we provide customized solutions based on your goals and growth objectives. All of our recommendations are made specifically for you and your business.
TRIO Marketing|Branding|Advertising delivers an effective blend of creative talent and strategic thinking, delivering results that increase the bottom line of our client partners. We utilize our network of local experts in the community to execute the campaigns on the basis of design, printing and mailing.
Our Services include:
- Marketing, Branding, Public Relations and Advertising Consulting
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