Lights, Camera, ACTION!
Lights, camera, action! Video can truly bring your brand to life. Forward-thinking companies are utilizing video to better position themselves and give customers yet another reason to plug into their brand. Did you know that over 40% of consumers watch videos weekly? In addition, videos can significantly improve your SEO (search engine optimization) results. Overall, creating a unique presence through video encourages view, increases interaction and drives more conversions to sales. Here are a few ideas on how you can optimize video in your marketing plan:
Build trust through product videos.
Trust is more than a word. It can make or break your business. Build trusting relationships with your subscribers by not only promoting your products, but also providing them with informative video segments on product details. The important thing is to keep the video content relevant, timely and engaging – so, no monotone rants here! Zappos does a great job of this by providing product descriptions on their site and via email. By creating trust with your subscribers, you become a valuable resource when making future purchasing decisions and ultimately provide compelling reasons to buy.
Educate your customers on their purchase.
What happens when your customer makes a purchase on your site and needs help? Through video you can reduce customer service calls by highlighting all the product details. Whether you utilize screen shots or virtual demonstrations, videos take your communication to the next level. Consider emailing a post-purchase video to thank customers for their purchase and provide a FAQ on ways to contact you if they have questions. This time can also be used as a recommendation for other complementary products for cross-sell and upsell opportunities. Or, post a video on Facebook or Twitter with a fun recommendation on your most popular products and how other consumers are using them.
Show off your company’s personality and brand identity.
Create a stronger connection with your subscribers by giving them an inside look at you and your brand. Do you have something unique about your business? Share it via email or social media. Also, don’t forget engagement goes both ways. Encourage your subscribers to submit videos using your product as well to keep them looped into the customer lifecycle.
Going beyond written communication to video allows your customers to foster a meaningful connection with you and your business, ultimately doing big favors for your bottom line. Need help with your videos? Contact me today, and we can brainstorm how videos can be added to your marketing plan!
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About TRIO Marketing|Branding|AdvertisingTRIO is a full-service marketing communications company providing a wide array of integrated marketing services to meet all of your business and marketing needs. At TRIO, we understand that each client is unique; therefore we provide customized solutions based on your goals and growth objectives. All of our recommendations are made specifically for you and your business.
TRIO Marketing|Branding|Advertising delivers an effective blend of creative talent and strategic thinking, delivering results that increase the bottom line of our client partners. We utilize our network of local experts in the community to execute the campaigns on the basis of design, printing and mailing.
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