The kids are back to school, the leaves are beginning to turn pretty colors, fourth quarter is right around the corner, and it is time to start thinking strategically about your marketing in 2017! Use September as the month to truly evaluate your current marketing strategies to understand what is working, what isn’t, and what you would like to try differently beginning January 1st.
As an organized, strategic business owner, you can make 2017 the BEST year yet because you have planned it to be! Taking your most successful marketing tactics of 2016 and building upon them in the upcoming year is a surefire way to continue to grow your profit and build upon your customer base. Now is the time to write a marketing plan that lays out what objectives you have for your business in 2017, and define marketing strategies and tactics to help you get there.
To start the planning process, take an afternoon to complete these few easy steps:
- Reflect back on what you did in 2016 that worked in your marketing.
- What didn’t work?
- What was your overall ROI in regards to marketing?
- PLAN – do more of what worked…and less of what didn’t
A “looking in the rear view mirror” review of your marketing can be a daunting task if you haven’t kept up with your goals, but it is important to analyze the past results to understand what progress needs to be made. That way, you have a better grasp of where you’re going in 2017 and what changes need to happen to get you where you want to be.
With a proper marketing plan in place, you will outline where you want to GO in your business, steps in how to GET there and ways to MEASURE the success of your plan. With the future mapped out, you will (no doubt) be ready to tackle 2017 like a pro.
Need help reflecting, planning and executing your marketing? Contact TRIO anytime for a free marketing brainstorming session!
