Why to Outsource Your Marketing in 2016?

Everyday you are pulled in a thousand different directions. It is impossible for you to build a successful business while you wear so many hats. Should you consider outsourcing your marketing in 2016 so you can focus on other aspects of your business? READ MORE to find out some benefits to letting the experts execute your marketing next year. 

Is growing your business’ marketing reach one of your 2016 business goals? It should be! Marketing is the driving factor that supports lead acquisition, sales and customer service to help you grow your business. Your initial gut feeling may be to execute your business’s marketing yourself. However, in this blog, you will find why it is cheaper AND smarter to outsource your marketing to a professional.

Similar to fellow Business Warrior Tammy Stifel’s blog “Have you ever had this great idea, ‘it is easier and cheaper to do the bookkeeping myself’?”, by spending your time to market your own business, you are wasting MORE time (and time is money) learning the marketing industry’s best practices and executing them yourself. As a business owner, your expertise is better spent managing your business and leading your team. Hand your marketing to an outsourced partner who can provide years of experience and an outside, strategic perspective.

Even if a company has its own marketing department, a relationship with a marketing agency frees up in-house personnel for certain responsibilities, so they can play into their own strengths. If an organization does not maintain its own marketing staff, outsourcing can provide a full-fledged marketing strategy, support and deliverables, while allowing the business to focus on its core competencies.

Here are more common reasons more businesses are choosing to outsource their marketing:

1. Media and discipline neutrality: As a business owner, you are bombarded with media reps trying to solicit sales for their advertising mediums. Because these reps exist to sell their services, they will not give you unbiased marketing advice. An outsourced team has a different objective: to identify and deploy the proper media mix based on a strategic analysis of your company’s goals, market position and budget.
2. Reduced overhead: Outsourcing marketing is on average cheaper than hiring another in-house employee. You can also avoid or reduce the cost of additional office space, computers, vendor relationships and access to credit that is sometimes required when marketing projects are handled in-house.
3. An outside perspective: This advantage is invaluable. Outside the company culture and office politics, an outsourced marketing agency can supply an objective viewpoint that is difficult for any company’s executives to consistently maintain.
4. Maintaining momentum: Every company experiences business fluctuations. When economic factors mandate staff reductions, or when key people leave to pursue other opportunities, crucial projects can become stalled for lack of time, attention and resource deployment. Through outsourcing, marketing initiatives will still be implemented, no matter what changes take place internally.
5. One invoice per month, instead of many: Need I say more?

Increase your marketing in 2016 without taking on more work through outsourcing. Before deciding on an outsourcing firm, check out this blog for guidelines on how to choose your marketing partner.