Have you ever noticed that businesses try to cram everything (including the kitchen sink) into their advertisements? Their radio ad is a laundry list of services, their newspaper ads are so full of words you can't even read them and their webites are so jam-packed with information and links it makes your head spin! Can the clutter. Our brains are so overwhelmed daily with the messages of the world, that there is NO WAY we can remember all of your products, services, awards and partnerships from one ad.
Imagine a white wall. If you put something on every inch of the wall, would you be able to look at it (all of it) in 10 seconds? 10 seconds (and most of the time, less) is all the time we have to capture the attention of our readers. Leave white (blank) space in your ad to give your readers' brains time to breathe and comprehend what you want them to learn!
If you must tell your entire business’ story all on the same day or same media flight, put a series of ads in the newspaper, or run sequels to your TV spots. Break up the message into tiny pieces so it is easy to remember.
It is a good idea, at some point, to tell your current and future customers everything that you do, but you don't have to do it all at once. That is where a marketing plan can help. A marketing plan will help you determine what, when and where you will advertise your products and services to your customers. Strategize, based on your business trends and seasonality when to advertise certain services you offer.
Can the clutter, and remember...less is best!
Need help with what to say in your ad, or when to say it? Contact me for a free consultation!
Renee Schneider
TRIO Marketing | Branding | Advertising
515-259-0577 - office
316-644-7029 - cell
renee@trioagency.com
www.facebook.com/trioagency
www.trioagency.blogspot.com
www.trioagency.com
No comments:
Post a Comment