Navigating the world of digital marketing can be a tricky and expensive journey. Get the best bang for your Google Adwords buck by following these simple tips.
Digital marketing is the new black. It’s a trendy and effective marketing tactic that isn’t going away! Have you added a digital strategy to your marketing mix?
This marketing method encompasses many aspects and mediums online. In this article, we are going to specifically focus on Google. Google processes over 40,000 search queries every second (and yes, I just contributed to the statistic by Googling that statistic). For businesses, search engines are a gold mine in reaching potential and current customers seeking out your specific product and service. Digital marketing make it easier to connect an already-interested target market directly to your website!
Digital marketing is pricy, and if you aren’t smart about your strategy it is easy to throw money down the drain. You will not see the rate of return you are looking for on Google if you are targeting your ad towards the wrong people (or are blindly running ads with no strategy at all). Relevancy is the most important quality to your campaign. To reach qualified leads, understand your customers and tailor your strategy to reach them!
Here are four tips to a successful digital marketing strategy:
- Think like your customers
While strategizing your digital marketing campaign, you need to take off your cap of industry knowledge. One major pitfall of digital marketing is the industry jargon one chooses as a keyword that the average consumer does not use. For example, one of our clients is an appliance repair company. Instead of using the term “appliance repair,” we targeted consumers by using search terms like “broken fridge” and “oven repair Des Moines.” We recommend to even include common misspellings of your products and services! - What’s your end goal?
Your digital marketing strategy should support your business goals, similar to your other marketing tactics. Cater your online advertising to instill awareness of your organization, educate your consumers, and evoke action from those who see the ad. Remember that digital marketing’s main goal is to direct traffic to a specific page on your website. From there, it is up to your website to retain their attention. - Beware the tunnel vision
Some consumers naturally ignore the ads that appear on a digital search, and veer directly to the organic search. By now, we all know where the ads end and the regular content starts. While paid digital marketing is important, following SEO practices are essential for to being found on the Internet.When creating Google Ads, use phrases that will entice consumers who usually skim past the ads to stop and click. Offering deals or discounts in the copy of your ad is a great way to capture an audience who is searching for your particular product or service.
- Make things as easy as possible for your customers
Google Adwords offers many plugins to make accessing your site convenient. For example, you can add a “call button” to your ad for mobile users to contact your business at the click of a button. You can list links to different pages depending on your searcher’s final destination. You can even show Yelp reviews on your ad, giving your customers all the more reason to go with your product or service as opposed to your competitors.
When it comes to digital marketing, create your strategy through a consumer’s mind. How do they shop online? What do they search for to find your product or service? How can we make our Google Ad the most convenient for our customer? Ask yourself these questions keeping the four tips covered above in mind, and you will create a successful digital marketing campaign.
